Ray Antonison

Ray Antonison leads and executes WPA’s creative and data-driven strategy, overseeing campaign planning, content production, and implementation.

As a multidisciplinary content creator, they work across video, writing, and design to help brands and organizations expand their reach. Leveraging SEO, predictive analytics, and audience insights, their work has generated viral engagement and over 15 billion views and impressions. Ray has supported local businesses, social impact initiatives, and digital creators as a marketing consultant, partnering with organizations such as the United Nations Girls’ Education Initiative and Feel Good Action to develop social justice campaigns.

With over a decade of experience in digital film, Ray has worked as a director, videographer, animator, and editor, collaborating with notable figures such as Bri Scalesse, Khrystyana Kazakova, Lauren Melissa Ellzey, Jay Williams, David Cook, and Aidan Alexander. In 2023, they were nominated for the East Coast Music Association’s TD Fans’ Choice Video of the Year for their animated music video Delaney’s Dad, a folk song by Moira & Claire.

Ray earned dual Bachelor of Arts degrees in Journalism and Playwriting & Screenwriting from SUNY Purchase.