Ray Antonison

Ray Antonison develops and executes WPA’s creative and data-driven strategy, campaign planning and management, and content production.

As a content creator, they work in digital video, copywriting, and graphic arts, and guide brands, creators, and community organizations on strategies to expand their reach and impact. Utilizing search engine optimization (SEO) for webpages and social media content, they’ve garnered ongoing viewership, and with their understanding of consumer behavior, they’ve generated virality across platforms and niches, totaling to over 12 billion career views and impressions.

For over a decade, Ray has worked in digital film as a director and video lead, videographer, animator, and editor, and has filmed and photographed notable figures including Bri Scalesse, Khrystyana Kazakova, Lauren Melissa Ellzey, Jay Williams, David Cook, and Aidan Alexander. In 2023, they were nominated for the East Coast Music Association TD Fans’ Choice Video of the Year for their animated music video of Delaney’s Dad, a folk song by Moira & Claire.

As a marketing consultant, Ray supports local businesses, social impact spaces, and internet personalities, and has worked with organizations such as The United Nations Girls’ Education Initiative and Feel Good Action to create social justice campaigns.

Ray earned dual Bachelor of Arts degrees in Journalism and Playwriting & Screenwriting from SUNY Purchase.