Tina Daniels

Tina Daniels is the President & COO of Aquila, a cross media measurement company funded by the world’s largest marketers and media platforms.  Prior to joining Aquila, Tina worked for 10 years as a Managing Director at Google, leading marketing analytics teams responsible for measuring the impact of brand and performance advertising for Google and YouTube’s largest agencies and clients. Tina was the executive sponsor for Google’s industry relations efforts and the US Agency team’s diversity, inclusion and professional development and culture initiatives. Tina is a digital marketing veteran and holding previous executive roles at Microsoft and Avenue A/Razorfish. She began her career in public accounting at Arthur Andersen and worked in investment banking at Oppenheimer. In addition to her service on the WPA Board, Tina serves on the Board of Trustees of Claremont McKenna College, focusing on the finance and investment committees which oversee the school’s budget and $1.7 billion endowment, as well as the compensation and executive committees. She is the past President CMC’s Henry Kravis Leadership Institute advisory board. Tina is a graduate of Harvard Business School and Claremont McKenna College.